The right message for troubled times
Managers face the task of communicating some difficult decisions to an apprehensive workforce as the slowdown bites
Give me your attention
Everyone is wrestling with the problem of winning mindshare to support the growth of market share, writes Stefan Stern
Pfizer chief's cure
In spite of restructuring, Jeff Kindler, boss of the world's largest pharmaceuticals company, does not rule out future acquisitions
The value of office gossip
The rumour mill does not have to be a destructive. Constructively harnessed, it can help manage worker expectations and even act as method of testing out new ideas
Grim Reaper stalks corporate corridors
Entrepreneurs take more career risks than most, so it might be expected that the incidence of suicide would be higher than average, writes Luke Johnson
Turbulent times ? patent opportunities
Ocean Tomo's success highlights the complex market for innovation functioning under the constraints of the credit crisis
Prisons specialist steps out
A software provider to the Belfast security industry has been unlocking its potential after years of shunning publicity
India has drama in store
Shoppers in the subcontinent favour the colour and theatre of the bazaar over more minimalist western store designs, writes Amy Yee
Wave goodbye to complacency
It is not too late to learn important lessons from 2008. Here are five thoughts to bear in mind in 2009, writes Stefan Stern
Departing words of wisdom
The ideal farewell speech should be a subtle balance of humour, memories, reassurance and gratitude
Salvation from innovation
The septuagenarian president of Casio says that a surge in new products will see the company through any recession
Private equity must prove its value
Unless things are done differently, the backers will disappear, the money will dry up and credibility for the profession will be destroyed, writes Luke Johnson
Carmakers set out to regain reputation
After a beating on Capitol Hill, the US manufacturers want to prove critics wrong about their cars
When managers say suit yourself
Some companies are profiting by allowing teams to formulate their own flexible and efficient working arrangements
The secret to survival in 2009
The seemingly dreary business of car hire holds valuable lessons on customer service, writes Stefan Stern


in order to predict the result of an action or a reaction in a given situation, is a vital part of business coaching psychology. It includes the study of psychology, philosophy, adult education, management and leadership, and is the base for predicting future behavior and work performance.

In practice, a qualified professional in the field, integrates validated research from diverse sources based on evidence, to enable a proven system to be put into effect, resulting in positive and enduring changes for the better. To provide successful coaching to his clients, a business coach has to have a thorough understanding of psychological personal change instruments and methodology.

Business coaching psychology provides the necessary means for correctly appreciating the nature and degree of effect caused by unconscious forces which form the behavioral patterns of individuals, groups and organizations, and therefore takes into account the state of cognitive and socio-emotional development of the target learners.

The organized study in the field provides psychological models, skills and techniques to facilitate optimal personal, team and organizational learning, performance and development. It deals with the psychological fields of the person-centered approach, cognitive psychology, systematic thinking, hypnotic communication and social psychology. It provides comprehensive knowledge of psychotherapy theory and skills to understand the culture and expectations of the corporate world. It confirms that only through behavioral change can performance and learning acquisition is improved, and that it can be brought about only by opening and changing minds. The professional uses proven psychological methodology in ways that are non directive, to bring out individual strengths and talents.

Business coaching psychology provides the very foundation on which scientific and effective coaching can be given, leading to greater productivity and satisfaction, which is the prime objective of a professionally trained business coach.

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