Dollar Store Coaching Vs. Millionaire Mentoring
By John Di Lemme
I'm writing this article sitting in front of a dollar store in West Palm Beach, Florida. As you know our corporate headquarters is located here in the beautiful Palm Beaches of South Florida.

There is also a very large retirement community here and because of the retirement, most people age 65 or older are dead broke. So, what has flourished down here over the last many years are the infamous dollar store deals, dollar store products.

You go in and get something for $1 or under $1. Well, let me expose you to the reality of dollar store deals - just like dollar store coaching.

People may say...

'It's only $100 for a coaching session!' 'It's 3 coaching sessions for ONLY $400!' 'It's 3 coaching sessions for this or that.'

Here is what occurs at the dollar stores in South Florida.

You go in and say...

'Wow, this is really good; I'll buy this dollar store deal. Then you know, as you are walking out, you say to yourself, 'Who am I kidding? This really isn't going to work as well as if I invested in highly valuable and proven product.'

Within a week or two of using the product at your home, it breaks, and you say to yourself...

'Well, I have to break down now, and I have to step up to the plate and go to the real store to get the real product so I can receive the real value and most importantly, the real benefits, of what I'm searching for within this product line - whatever product it is.

This parallels coaching - 1000%

This gets me absolutely totally frustrated and gets my

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