Marketers face a hard sellPart three of a series on managing in a downturn looks at how agencies are finding ways to build brands on tighter budgetsBanks tackle image as public sees redTough times mean that chirpy advertising is no longer a suitable way to woo customersVenture with lots of sparkleA plan to sell fine wines in China has paid off by the caseload for the St PierresTrader who won a green gambleAndrew Owens set up a low-emission diesel company for almost nothingEpicentres of new austerityConspicuous consumption is giving way to discretion and soul-searchingJust the ticket for pressed commutersA few simple tips can take the strain out of crowded journeys on trains and busesGlassmaker that expanded with careThe chief executive of Corning says a sense of local responsibility and an aversion to risk give him confidence to face the downturn'Uptitling' gains stature in troubled timesWith pay rises scarce, many executives are prepared to accept a more impressive job description in the hope that it will lead to advancement.Adia makes play for a native minorityThe world's largest sovereign wealth fund has found a smart approach to attracting young EmiratisHard work to look busyAn industrious approach to increased downtime could stop you getting the chopView from the Top
Dan Gogel, chief of Clayton, Dubilier & Rice, discusses Barack Obama's effect on business and the future of private equityCFOs peer into bleak future A series on managing in a downturn looks at the importance of the finance roleThe hottest thinking on climate changeA new competition aims to turn a ground-breaking idea into realitySharp idea for a start-upJoanna Meiseles was so unhappy with her son's first haircut that she started a salonHow fraudsters found bigger phish to frySophisticated new methods are being used to pursue prominent victims online
many would-be business owners, investing in a franchise is a smart move, especially if the potential franchisee does not have a strong business acumen. Now here’s the rub. Do you want to put your business in the hands of a coach who does not have a strong business acumen? One who does not have the resources or ability to build their own business?
As a Business Coach, I am frequently asked 'If you know so much about business why don’t you run your own?' In truth my Business Coaching practice is a business, it’s surprising how many people miss this obvious fact, and aside from that I run a couple of small online companies.
This leads on to, in my personal opinion, the most important qualification of a Business Coach. Ask how many businesses they have run, how many of those have been successful and how many have failed. It is my experience that almost every franchise Business Coach has never run a business before. Let’s face it, if they really knew how to build a business why buy an expensive franchise? Where as the Independent Business Coach will have run one or more companies previously. This is their greatest qualification.
When looking at this business track record do not be put off by an apparent business failure. Typically people learn far more from their mistakes than they do from their successes. Obviously you do not want to hire a Coach with a track record of failures! A Business Coach with several successes and one key failure is probably the ideal advisor, as they will have been through thick and thin times and should have plenty of cautionary tales about what can go wrong and how, from their personal experience, the challenges can be met and overcome.
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AJ Silvers is a former Fortune 500 Global Manager and now owns Nexus Coaching: a successful Coaching Company in the UK with an excellent track record and client base of SME companies across a range of industries. This article was prepared by Attraction Marketing UK.
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