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The Secrets Of A Lucrative Email Campaign
By Matt Bacak
Are you unsure of what type of email campaign you should set up? What email messages and offers should you send to your customer list to increase sales? Let’s look at an example to answer this question.
Let’s say you have 10,000 names in your database. You are sending tips out every week and a few broadcasts in between. You have several websites up and running. What kind of email campaign should you engage in?
Let’s say that you also have a sales letter, squeeze page, CD offer, article site, eBook site, teleseminar site, and coaching site also ready to go. What can you do in your email campaign to introduce customers to your new sites?
Underneath your name in your tips email, introduce them to your website by sending them directly to your article site or authority site. Don’t send them to your teleseminar site, CD site, or coaching site because you want different, specific campaigns for each of these sites.
Sending customers to your article site or authority site will provide more free information to them. You will start to train your list to click
Our articles continue...
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Online University Design
An online university is a web site that provides a complete "one-stop shop" for all your employees' training
needs. By logging into an online university, your employees obtain information about newly released training
programs, guidance on the programs that are appropriate for them, registration services for both online and
classroom courses, and immediate access to their training records.
Online universities are not the exclusive province of large corporations. Small and midsize firms that do not
have their own private networks can provide online university services to their employees using an ASP
(Application Solution Provider) model. Many of the key features of online universities are now offered by a
national and international suppliers on an outsourced basis.
How to Teach Adult Learners
Many aspects of teaching adults are fundamentally different than those employed in teaching children.
Andragogy is a word popularized at the end of the twentieth century to describe the difference. This article
by D. Verne Morland, managing partner of ROI Learning Services, highlights the important principles in
teaching adults and suggests how they can be applied to business training.
How to Write Instructional Articles
Instructional articles are very different from articles in reference manuals, product brochures, or even
professional literature. This article by Herbert L. Bivens, chief learning officer of ROI Learning Services,
defines instructional articles and describes how to write them.
Put Earn in Your Learning
Many companies view training as a component of their employee benefits package - an expense to be controlled,
not an investment to be maximized. This attitude is dangerously outdated. Survival in today's global economy
requires continuous, cost-effective, world-class training. This article by D. Verne Morland, managing partner
of ROI Learning Services, explains how to identify the "earn" in learning and measure the results
as you would with any other business investment.
Online and Blended Course Development
Online courses are self-contained, independent-study programs delivered via the worldwide web. They may be
relatively simple and short, delivering a little knowledge when and where it is needed. Or they may be
sophisticated, multimedia learning experiences that engage students for many hours over several sittings.
Online courses are primarily useful for conveying new information; they are less effective in conveying and
rehearsing new skills and in motivating students to apply their new knowledge.
Blended courses use a combination or blend of instructional methods and delivery technologies to convey
information, skills, and motivation to students. Blended courses offer almost all of the same instructional
methods and benefits as classroom courses, but with the distinct benefit of being delivered virtually.
ROI Learning Services has the expertise to identify which type of course is best for your company's
learning needs and we can deliver high quality programs that will have a measurable impact on your
business results.
Designing Online Courses for Adult Learners
At most schools of education aspiring teachers are taught the elements of pedagogy – the art and science
of teaching children. Many aspects of teaching adults are fundamentally different than those employed in
teaching children and for this reason a new word gained currency in the late 20th century – andragogy. This
article highlights the important principles in teaching adults and suggests teaching strategies to support
these principles in online courses for higher education and corporate learning programs.
ROI Learning Scorecard [tm]
The ROI Learning Scorecard [tm] is based on the Balanced Scorecard concept created in 1992 by Dr. Robert S.
Kaplan and Dr. David P. Norton. Having a balanced scorecard requires you to plan, manage, and measure your
organization from four perspectives: 1) The Learning and Growth Perspective, 2) The Business Process
Perspective, 3) The Customer Perspective, and 4) The Financial Perspective. This philosophy is consistent
with ROI Learning's holistic approach to training and organization development. By using our ROI
Learning Scorecard your company will focus on and invest in the right programs to build and nurture a
continuous learning organization.
Education Consulting
Survival in today's global economy requires world-class performance. World-class performance requires continuous,
cost-effective, world-class learning. The consulting and course development services provided by ROI Learning
enable businesses in all industries to achieve world-class learning results while maximize the return on their
learning investments.
How to Save Money on Training
Significant cost savings can be achieved by using technology to deliver training outside the traditional
classroom. This article illustrates the component costs of a hypothetical two-day classroom course delivered
to 20 students ten times a year and explains the significant reduction in training costs that can be achieved
by using a "blended" delivery approach.
How to Use Training to Improve Your Business Results
Training your employees is an investment in your business and like any smart investment it should have a
good rate of return. Although training is not the solution to every problem, where it fits it can improve
your sales and sales productivity; it can lower your costs and improve your gross margin; and it can bring
expenses into line and increase your profitability. This article explains that by investing in the right
programs managers will clearly see the business results and will, at the same time, be creating a highly
competitive, continuous learning organization.
List of Services
ROI Learning is a full-service consulting and development firm for technology-enhanced training. We have
the experience to help you accomplish all of your training objectives. We can help you: analyze your
training needs, start a training program, reduce your training costs, increase your training effectiveness,
reach new audiences cost-effectively, develop and deliver online training programs, and measure the impact
of training on your business. We can also take a more holistic approach and help you with your education
strategy, tactics, programs, and success measures.
on links when you want them to. They will begin to trust you and become familiar with you. For the teleseminar site, CD site, and coaching site: Ask yourself “What are you going to sell this week?” This allows you to be focused. For example, send 2-3 emails regarding only your CD offer for one week. Then take a week off from selling them the CD offer and provide free information. Don’t worry about the response. Keep working. Then sell a teleseminar (sell coaching during the teleseminar). Then give away something free. Then sell your coaching. Then give something away free. Schedule: Sell week, free week, sell week, free week, etc. Plan your schedule. Figure out what you want to sell and when. Plus, “what” you want to give away free and when. If you want to make more money you have to hit it hard and send out emails. An email a day keeps bankruptcy away. Get in a routine. For example, you can send out emails every Tuesday and Thursdays from 10am – 12pm. Schedule it so you do it and won’t forget it! Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak's Promoting Tips Ezine ($100 value) just visit his website at www.promotingtips.com or www.powerfulpromoter.com
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