What are they looking for? What would be valuable to them? What needs to do they have that you can fill? What service could you add that would set you apart from others in your industry and provide great value to your clients?

Here's 10 ideas to get you started:

1) An automatic reminder or follow-up service (email auto-responders are great for this)

2) An unconditional guarantee

3) A checklist to help them stay on track with what you're helping them do

4) Articles

5) Special reports

6) An ebook that answers the frequently asked questions or issues your clients face

7) A complimentary consultation or coaching session

8) Complimentary shipping

9) Training and support

10) Installation or set-up

You may even want to consider a joint venture and offer a partner's product or service.

For example, new subscribers to The 10stepmarketing Ezine get three bonuses just for subscribing. It increases my subscription rate significantly.

Buyers of The 10stepmarketing™ System get between five and seven bonuses depending on which system they purchase. These are all products or services that complement the system, help my clients with their marketing more than just a step-by-step guidebook could, and add significant value.

These carefully thought-out bonuses create an entire package to increase the success rate for my clients.

It's a competitive world out there. If you want people to sign-up for your mailing list or buy from you, make it a no-brainer by offering them incredible bonuses and value.

You don't have to lower your prices or give stuff away. Just be creative. Create a killer package that you know will be valuable to your clients.

I challenge you to take a look at what you're selling. Is it a lonely product or service? Or, is it a complete package with incredible value?

If you're not selling a complete package, take the time to brainstorm a list of added bonuses to make it irresistible and watch your sales and sign-ups rise!

(C) Copyright 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit www.10stepmarketing.com

Here are some more family business coaching articles...