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10 Killer Lead Generation Ideas
By Bob Corcoran
Picture in your mind a bucket—but not an ordinary bucket. Think of this bucket as one you must keep full—full of leads so that your real estate business doesn't dry up.
The good news: directly above this bucket are 10 faucets. We can call them "lead faucets." The bad news: many Realtors don't use them.
That's unfortunate, because each lead faucet has powerful potential. And just a little tinkering can mean a steady gush of leads that will keep your bucket filled to the brim.
Let's look at these 10 'faucets' and how to create a fire hose-strength flow.
1. Past clients—Vital because their referrals come with an implied endorsement of your services. Put past clients into two categories: A – Those who've given you referrals, and B – Those who haven't given you referrals. Set a reminder system to stay in touch with each regularly with cards, calls, small gifts, etc.
2. Internet—A must if you plan to stay in business. Put your focus on responding to the site visitors. Can you respond in 15 minutes? If not, fix it so you can.
3. Interactive Voice Response (IVR)—The hotline numbers buyers can call to learn about properties. Again, ignore technology at your peril. (Incidentally, I have a client who landed 11,298 calls from his hotline number in 2005. His secret? An irresistible call to action.)
4. Sphere of Influence (SOI)—The more you think about your SOI (basically your family, friends
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and acquaintances) the larger it gets. That "acquaintances" category, for example, should include everyone you've met. Think how you interact with those you meet casually—develop the effective 10-second "elevator" speech for them. 5. Signs—Revisit your signs. How can you make them more effective with more eye-catching color and contrast? Do they include an IVR hotline number? 6. Direct mail—It can be expensive, so find out what's already being sent in the area you're considering. The two keys here are differentiation—will your mailer stand out and will the offer and the call to action actually produce desired results? 7. Broadcast radio and TV ads—Yes, some may be too expensive. But don't rule it out completely. Both radio and TV have massive reach and there are deals out there. The key is, if you do go with these mediums, use them regularly. Frequency beats reach—so don't buy for just a one-shot deal. 8. Print ads—Give them a fresh and thorough inspection. What's keeping them from really grabbing your target audience by the collar? Often, they lack contrast and that prevents them from being noticed in the first place. Don't forget to add muscle to your call to action. 9. Prospecting—Absolutely essential. It's one of just four real dollar-producing activities a Realtor can do. The trick is to schedule time everyday to do it—usually in the morning because it's the most controllable time of the day. 10. Networking—Choose where you network carefully. There are literally thousands and thousands of groups out there. Be strategic by examining what potential business they bring to the table. Article Source: http://www.articleblender.com Bob Corcoran is a nationally recognized speaker who is the founder of Corcoran Consulting, an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems.www.CorcoranCoaching.com 800-957-8353 Info@CorcoranCoaching.com
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More Americans expected to hit the road for Memorial Day
<img src='http://assets.bizjournals.com/dallas/blog/highway%20congestion%202*100.JPG?v=1'>More Americans are expected to be traveling this Memorial Day, though they won?t be going as far.
AAA said it expects about 34.8 million Americans to travel at least 50 miles over the holiday weekend. That?s an extra 500,000 drivers expected on the road between May 24 and May 28, up 1.2 percent over last year.
While there should be more travelers to contend with on the highways, they also are projected to travel a shorter distance. AAA expects the average traveling distance to drop significantly,...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=2VfdUEBJlQI:EQLE21LDVqQ:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=2VfdUEBJlQI:EQLE21LDVqQ:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=2VfdUEBJlQI:EQLE21LDVqQ:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=2VfdUEBJlQI:EQLE21LDVqQ:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=2VfdUEBJlQI:EQLE21LDVqQ:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=2VfdUEBJlQI:EQLE21LDVqQ:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=qj6IDK7rITs" border="0"></img></a>
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Heart Association recognizes Memphis employee wellness programs
<img src='http://assets.bizjournals.com/memphis/news/webTopoLargestEmplMethodist*100.jpg?v=1'>Healthy employees are happy employees ? at least, that?s the position the American Heart Association?s Start! Fit-Friendly Companies Program maintains.
The national organization today announced it has added three Memphis-area companies to the ranks of its Fit-Friendly Companies, naming Memphis Light, Gas & Water and Methodist Fayette Hospital as Gold level members. Methodist Le Bonheur Healthcare joined as a Platinum level member.
The pair of companies joins existing Gold members City of...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=IPJa3Ph-b6o:PxMZh4ixd_w:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=IPJa3Ph-b6o:PxMZh4ixd_w:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=IPJa3Ph-b6o:PxMZh4ixd_w:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=IPJa3Ph-b6o:PxMZh4ixd_w:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=IPJa3Ph-b6o:PxMZh4ixd_w:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=IPJa3Ph-b6o:PxMZh4ixd_w:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=qj6IDK7rITs" border="0"></img></a>
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MBJ presents Small Business Award finalists
<img src='http://assets.bizjournals.com/memphis/news/SBAlogo32small*100.jpg?v=1'>The Small Business Awards have served as a way for Memphis Business Journal to recognize and reward some of the most successful small businesses in the Memphis area for more than three decades.
MBJ presented its 32nd annual Small Business Awards finalists in this week's print edition. The winners in each category ? 1 to 20 Employees, 21 to 75 Employees, 76 to 350 Employees and Executive of the Year ? will be revealed at an event May 24.
See the 2012 Small Business Awards finalists
Through...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=wubr6bsHYEo:lntBShydgEI:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=wubr6bsHYEo:lntBShydgEI:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=wubr6bsHYEo:lntBShydgEI:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=wubr6bsHYEo:lntBShydgEI:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=wubr6bsHYEo:lntBShydgEI:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=wubr6bsHYEo:lntBShydgEI:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=qj6IDK7rITs" border="0"></img></a>
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Top of the List: Physician Practices
<img src='http://assets.bizjournals.com/memphis/news/TopoftheListLogoPhysicianPractices*100.jpg?v=1'>Memphis Business Journal's emphasis in this week's print edition is on Health Care and we're giving web readers the top five from our Physician Practices list.
The list ranks the practices by local, full-time equivalent employees excluding physicians.
See the top five physician practices in Memphis
Research director Jason Bolton writes that acquisitions by Memphis' two largest hospital systems ? Baptist Memorial Health Care Corp. and Methodist Le Bonheur Healthcare ? have changed the complexion...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=ELmZ9imtwwg:z9QsOkFh1hY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=ELmZ9imtwwg:z9QsOkFh1hY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=ELmZ9imtwwg:z9QsOkFh1hY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=ELmZ9imtwwg:z9QsOkFh1hY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?i=ELmZ9imtwwg:z9QsOkFh1hY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_memphis?a=ELmZ9imtwwg:z9QsOkFh1hY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_memphis?d=qj6IDK7rITs" border="0"></img></a>
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Behind the List: Physician Practices
<img src='http://assets.bizjournals.com/memphis/blog/TopoftheListLogoPhysicianPractices*100.jpg?v=1'>Acquisitions by Baptist Memorial Health Care Corp. and Methodist Le Bonheur Healthcare have changed the complexion of local physician practice ownership.
In a flurry of deals in 2011, Baptist added The Stern Cardiovascular Foundation, Boston Baskin Cancer Foundation PLC and Family Cancer Center Foundation, which are all among the top 25 physician practices in the Memphis area. Baptist Minor Medical Centers is also an annual fixture on the list. In February 2012, Stern made an acquisition of its...<div class="feedflare">
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First-quarter housing affordability at record high
<img src='http://assets.bizjournals.com/sacramento/news/housing_affordability_price_550*100.jpg?v=1'>Though it?s been said many times before, consumers in the market for a new or existing home have the upper hand.
According to the National Association of Home Builders/Wells Fargo Housing Opportunity Index, housing affordability hit an all-time high for the second consecutive quarter during the period ending March 31, 2012. Still, a familiar foe stands in the way of prospective home buyers.
?Homes in this year?s first quarter were more affordable than they have been at any time in more than...<div class="feedflare">
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Fitch downgrades Memphis airport
<img src='http://assets.bizjournals.com/memphis/blog/morning_call/Morning%20Call%20sun%20Memphis*100.jpg?v=1'>Fitch Ratings downgraded Memphis-Shelby County Airport Authority's bond rating, but revised the rating outlook to Stable from Negative.
The airport's $415.5 million worth of bonds were downgraded to "A" from "A+" mostly due to Delta Air Lines Inc.'s service decline at Memphis International Airport. Local passenger traffic is projected to drop below 4 million, which translates into a more than 30 percent enplanement loss from the peak levels in 2008, according to Fitch.
Fitch also pointed out that...<div class="feedflare">
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5 Memphis restaurants make Urbanspoon's high-end list
<img src='http://assets.bizjournals.com/memphis/blog/morning_call/Morning%20Call%20sun%20Memphis*100.jpg?v=1'>Memphis is well represented on Urbanspoon's list of "America?s most popular high-end restaurants" as five local restaurants are among 250 across the nation.
The Memphis restaurants named by the popular restaurant recommendation app Urbanspoon are: Flight Restaurant and Wine Bar, Acre, Houston's, Texas de Brazil and Restaurant Iris.
The list was compiled using millions of reviews from professional food critics, the Urbanspoon community and diners. More than "600,000 restaurants, millions of reviews,...<div class="feedflare">
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Commissioner Ritz says suburban Memphis schools will cost much more than advertised
<img src='http://assets.bizjournals.com/memphis/blog/morning_call/Morning%20Call%20sun%20Memphis*100.jpg?v=1'>Shelby County Commissioner Mike Ritz says suburban Memphis residents are being lied to about how much creating independent school districts could cost, WMC-TV reports.
Ritz questions the math on feasibility studies conducted for the various suburbs and says it could be off by as much as $1 million. Southern Educational Strategies, a school consulting firm, conducted all the surveys for six different municipalities around Memphis.
There are three key errors in the SES studies, according to Ritz:...<div class="feedflare">
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Big Star member, Memphis financial planner Steve Rhea dies
<img src='http://assets.bizjournals.com/memphis/blog/morning_call/Morning%20Call%20sun%20Memphis*100.jpg?v=1'>Steve Rhea, a rock 'n roll drummer who went on to a successful career as a Memphis banker and financial planner, died Wednesday, The Commercial Appeal reports. He was 62 and had been diagnosed with cancer last year.
Rhea was a drummer in the legendary Memphis band Big Star, as well as several of the group's precursor bands. He also worked for Ardent Records before leaving the scene in 1970 to pursue a degree at Southern Methodist University. He was replaced in Big Star by drummer Jody Stephens.
Rhea...<div class="feedflare">
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On the Road Again: Technology for the Mobile Office
To have a successful mobile office, you need flexibility and
the right tools. Packing for these goals is essential: have
the right tools ready to go.
PowerPoint's Online Rich Media Marketplace
Look into the world of presentations and you'll find that there is a sort of
evolution taking place. Not all presentations are shown in conference rooms
or board meetings any more. In fact, you don't have to be physically present
in a single geographic location to view presentations. There's more - it is
now possible to view the same presentation in different time zones at
different times and you are encouraged to collaborate in either real-time or
otherwise. Enter the new world of online rich media!
Do you know the history of computer?
Like many other technological devices, computers have
undergone a long evolution.
MyDoom virus and how to protect your computer from it
Remember the Sobig viruses of last year that wreaked havoc and
caused significant financial damage to corporation world? Well,
the first major virus of this year has potential to beat those
attacks easily.
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