Message for troubled timesManagers face the task of communicating some difficult decisions to an apprehensive workforce as the slowdown bitesMake a clean desk of it in 2009Treat the cause rather than the symptoms if you want a tidier office this yearPfizer chief's cureIn spite of restructuring, Jeff Kindler, boss of the world's largest pharmaceuticals company, does not rule out future acquisitionsThe value of office gossipThe rumour mill does not have to be a destructive. Constructively harnessed, it can help manage worker expectations and even act as method of testing out new ideasGadgets for world-beatersFinancial Times writers asked busy business travellers about which devices they use to keep in touch around the globeFrom geek to online guruA dyslexic web designer, a call-centre operative and a single mother all had their fortunes changed thanks to their use of social networking websites Prisons specialist steps out A software provider to the Belfast security industry has been unlocking its potential after years of shunning publicity Turbulent times ? patent opportunitiesOcean Tomo's success highlights the complex market for innovation functioning under the constraints of the credit crisisIndia has drama in store
Shoppers in the subcontinent favour the colour and theatre of the bazaar over more minimalist western store designs, writes Amy YeeDeparting words of wisdomThe ideal farewell speech should be a subtle balance of humour, memories, reassurance and gratitudeSalvation from innovationThe septuagenarian president of Casio says that a surge in new products will see the company through any recessionBrewers need clear heads after awardsThere is little time for celebration when sudden fame brings the placing of huge ordersPartnerships for prudent timesAs sources of early-stage funding dry up, astute entrepreneurs are learning how to benefit from tie-ups with big companiesCarmakers set out to regain reputation After a beating on Capitol Hill, the US manufacturers want to prove critics wrong about their cars When managers say suit yourselfSome companies are profiting by allowing teams to formulate their own flexible and efficient working arrangements
and acquaintances) the larger it gets. That "acquaintances" category, for example, should include everyone you've met. Think how you interact with those you meet casually—develop the effective 10-second "elevator" speech for them.
5. Signs—Revisit your signs. How can you make them more effective with more eye-catching color and contrast? Do they include an IVR hotline number?
6. Direct mail—It can be expensive, so find out what's already being sent in the area you're considering. The two keys here are differentiation—will your mailer stand out and will the offer and the call to action actually produce desired results?
7. Broadcast radio and TV ads—Yes, some may be too expensive. But don't rule it out completely. Both radio and TV have massive reach and there are deals out there. The key is, if you do go with these mediums, use them regularly. Frequency beats reach—so don't buy for just a one-shot deal.
8. Print ads—Give them a fresh and thorough inspection. What's keeping them from really grabbing your target audience by the collar? Often, they lack contrast and that prevents them from being noticed in the first place. Don't forget to add muscle to your call to action.
9. Prospecting—Absolutely essential. It's one of just four real dollar-producing activities a Realtor can do. The trick is to schedule time everyday to do it—usually in the morning because it's the most controllable time of the day.
10. Networking—Choose where you network carefully. There are literally thousands and thousands of groups out there. Be strategic by examining what potential business they bring to the table.
Article Source: http://www.articleblender.com
Bob Corcoran is a nationally recognized speaker who is the founder of Corcoran Consulting, an international consulting and coaching company that specializes in performance coaching and the implementation of sound business systems.www.CorcoranCoaching.com 800-957-8353 Info@CorcoranCoaching.com
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