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A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As The Product!
By Chris Marlow
When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package." Although there's not enough room to share the entire process here, I can highlight three of the most critical elements of crafting your own personal freelance lead-generation machine.
The first step requires you to see yourself as a product or service, because in fact, that's what you are. Clients come to marketing agencies because they want to sell a product or a service. If you think of yourself in the same vein, as a commodity, it becomes more apparent what you must do in order to market yourself effectively.
Fill Out A 'Creative Brief' With Yourself As the Product
An exercise I often suggest to my coaching students is to fill out a Creative Brief with themselves as the service to be sold. (A Creative Brief is a powerful document that defines every aspect of a direct marketing promotion. There are many for free on the Web.)
A good Creative Brief forces you to answer such basic questions as "Who is my target market?" "What is my unique selling proposition?" and "What is my offer?"
By getting a firm grip on what your long-term goals are (e.g., earn $100,000 per year as a white paper specialist, or build a first year psychology practice), you'll have a better idea of what markets you should target for your promotions.
Determine Your Unique Selling Proposition (USP)
For many of my coaching students, newcomers as well as established pros, the process of creating a USP is often daunting, then enlightening, and when we're finished, exhilarating!
When I ask "What
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Glendale looks to avoid Cardinals parking lawsuitThe Glendale City Council will vote on a plan Tuesday to solve a parking dispute with the Arizona Cardinals and avoid a $67 million lawsuit threatened by the National Football League team.
The Glendale council will vote on a plan to lease just under 10 acres of land from the Arizona Department of Transportation and the Loop 101 and Glendale Avenue. The city would lease the land for $9,000 a year. The land will yield 1,000 parking spots.
The city also wants to pay Westgate City Center owners iStar...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=0Ahk4rQ_CQQ:6GLEurxYnnk:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=0Ahk4rQ_CQQ:6GLEurxYnnk:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=0Ahk4rQ_CQQ:6GLEurxYnnk:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=0Ahk4rQ_CQQ:6GLEurxYnnk:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=0Ahk4rQ_CQQ:6GLEurxYnnk:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=0Ahk4rQ_CQQ:6GLEurxYnnk:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/0Ahk4rQ_CQQ" height="1" width="1"/>AZTechBeat starts coverage for Arizona software industry<img src='http://assets.bizjournals.com/phoenix/print-edition/Shojaee_Hamid*100.JPG?v=1'>Hamid Shojaee is adding publisher to a bio that includes tech entrepreneur, software CEO and incubator developer.
Shojaee, CEO of Axosoft in Scottsdale, launched his latest creation, AZTechBeat.com, earlier this week as a way to provide more in-depth coverage of the state?s software and technology industry than what currently exists.
It?s not just the coverage that is lacking, but an overall sense that software isn?t a viable industry in Arizona, despite numerous startups, Shojaee said.
?Facebook...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=Iqab_ZB9Vgs:QS-YWBfnOy0:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=Iqab_ZB9Vgs:QS-YWBfnOy0:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=Iqab_ZB9Vgs:QS-YWBfnOy0:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=Iqab_ZB9Vgs:QS-YWBfnOy0:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=Iqab_ZB9Vgs:QS-YWBfnOy0:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=Iqab_ZB9Vgs:QS-YWBfnOy0:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/Iqab_ZB9Vgs" height="1" width="1"/>Hostess Brands bankruptcy could mean 130 Arizona job cuts<img src='http://assets.bizjournals.com/kansascity/news/HostessTwinkies*100.jpg?v=1'>If Hostess Brands Inc. ? the maker of Twinkies, Wonder bread and Ding Dongs ? can?t solve its financial trouble via Chapter 11 bankruptcy, the company could liquidate.
That would result in 130 job cuts in Arizona and Hostess closing 16 locations statewide.
The company has already reported the possible cuts and closures to the state of Arizona. Five locations in the Phoenix area would be impacted.
Hostess is trying to reorganize and work out debt and financial troubles via bankruptcy proceedings,...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=egB-Gk-t_2k:APN60DXKqdo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=egB-Gk-t_2k:APN60DXKqdo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=egB-Gk-t_2k:APN60DXKqdo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=egB-Gk-t_2k:APN60DXKqdo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=egB-Gk-t_2k:APN60DXKqdo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=egB-Gk-t_2k:APN60DXKqdo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/egB-Gk-t_2k" height="1" width="1"/>A rundown of the AZBio Expo from A to Z<img src='http://assets.bizjournals.com/phoenix/news/azbio%201%20Barb%20breakfast*100.jpg?v=1'>More than 250 people attended the Arizona BioIndustry Association?s Expo on May 17, providing a wealth of panel discussions and networking opportunities.
Click the image to the right for a slide show and rundown of activities at the conference.
At the event, BioAccel CEO MaryAnn Guerra announced that biotech startups can apply for up to $300,000 in seed funding and have an opportunity to take free space at the Bioinspire incubator in Peoria.
?This level of investment is a game changer for...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=xqVBDlmYS9c:-a4hyr3_97s:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=xqVBDlmYS9c:-a4hyr3_97s:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=xqVBDlmYS9c:-a4hyr3_97s:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=xqVBDlmYS9c:-a4hyr3_97s:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=xqVBDlmYS9c:-a4hyr3_97s:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=xqVBDlmYS9c:-a4hyr3_97s:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/xqVBDlmYS9c" height="1" width="1"/>Whisenhunt among Top 10 highest paid coaches in pro sports<img src='http://assets.bizjournals.com/phoenix/news/andy%20reid*100.jpg?v=1'>Arizona Cardinals coach Ken Whisenhunt ranks as the eighth highest paid coach in professional sports with a $5.75 million per season salary.
That is according to Forbes magazine?s list of the Top 10 highest paid coaches in North American professional sports.
Whisenhunt ties for 8th place with Pittsburgh Steelers coach Mike Tomlin. Whisenhunt, 50, has a 43-41 record with the Cardinals over five seasons.
Click the image to the right to see the Top 10 and how much each coach makes.<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=u47iOIUOPgM:BvDSfmrla8g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=u47iOIUOPgM:BvDSfmrla8g:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=u47iOIUOPgM:BvDSfmrla8g:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=u47iOIUOPgM:BvDSfmrla8g:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=u47iOIUOPgM:BvDSfmrla8g:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=u47iOIUOPgM:BvDSfmrla8g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/u47iOIUOPgM" height="1" width="1"/>Ken Bennett comments stir up Obama 'birther' buzz<img src='http://assets.bizjournals.com/phoenix/blog/business/ken%20bennett*100.png?v=1'>Arizona Secretary of State Ken Bennett is generating plenty of national political buzz today for telling KFYI-AM 550 this morning he could keep President Barack Obama off the November ballot unless he receives some more information from the state of Hawaii confirming the president?s birthplace.
Bennett?s comments come after a report from Breitbart.com that old Obama literary biographies said he was born in Kenya. A literary agent is now saying that Kenyan birth entry was a mistake.
Still, Obama?s...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=kHoggcTpnII:04JoxB3R0HY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=kHoggcTpnII:04JoxB3R0HY:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=kHoggcTpnII:04JoxB3R0HY:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=kHoggcTpnII:04JoxB3R0HY:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=kHoggcTpnII:04JoxB3R0HY:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=kHoggcTpnII:04JoxB3R0HY:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/kHoggcTpnII" height="1" width="1"/>Wave of NFL concussion lawsuits could flow down to teams, doctors, other sports<img src='http://assets.bizjournals.com/phoenix/news/Leach,-Travis*100.jpg?v=1'>The wave of concussion-related lawsuits against the National Football League could reverberate down to individual teams, their executives, coaches and team doctors. Attorneys also warn there also could be similar suits filed against college and even high school football programs as well as other sports like hockey and lacrosse.
Most of the current cases have been brought by former players against the NFL, a $9 billion a year business and potential cash cow for plaintiffs and their attorneys. Travis...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=G1F6s3-yg4g:X8aOLKiNc1U:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=G1F6s3-yg4g:X8aOLKiNc1U:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=G1F6s3-yg4g:X8aOLKiNc1U:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=G1F6s3-yg4g:X8aOLKiNc1U:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=G1F6s3-yg4g:X8aOLKiNc1U:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=G1F6s3-yg4g:X8aOLKiNc1U:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/G1F6s3-yg4g" height="1" width="1"/>BBB announces Arizona Ethics Award winnersThe Better Business Bureau of Central, Northern and Western Arizona has named five Arizona winners of its 11th annual Business Ethics Awards.
The winners were announced May 17. They were:
Convertabath Inc. of TempeIntegrity Tree Service Inc. of ScottsdaleArizona Fire and Water Restoration Inc. of PhoenixSchumacher European Ltd. of ScottsdaleBlackstone Security Services Inc. of Phoenix
?The companies selected not only practice ethical behavior within their organization, they also serve as advocates...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=EWBtCgQr2RQ:f-kfGF2m3Vo:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=EWBtCgQr2RQ:f-kfGF2m3Vo:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=EWBtCgQr2RQ:f-kfGF2m3Vo:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=EWBtCgQr2RQ:f-kfGF2m3Vo:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=EWBtCgQr2RQ:f-kfGF2m3Vo:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=EWBtCgQr2RQ:f-kfGF2m3Vo:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/EWBtCgQr2RQ" height="1" width="1"/>Fuego CityScape set for downtown Phoenix debut<img src='http://assets.bizjournals.com/phoenix/blog/prime_cuts/Moloznik_Jeff*100.png?v=1'>The Fuego Restaurant Group will open its fourth Phoenix-area location this summer with Fuego CityScape in downtown Phoenix.
The restaurant, which will serve modern Mexican cuisine, is set to open the first week of June at the downtown mixed-use development.
?The atmosphere will be intimate, romantic and elegant,? said owner Jeff Ward.
Other local Fuego brands include Fuego Bistro, Fuego Tacos and Fuego Cantina.
Ward opened Fuego Bistro, his original restaurant, in 2006, right as the recession...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=MBjqqs1S_mU:UV5ysrON0Dc:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=MBjqqs1S_mU:UV5ysrON0Dc:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=MBjqqs1S_mU:UV5ysrON0Dc:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=MBjqqs1S_mU:UV5ysrON0Dc:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=MBjqqs1S_mU:UV5ysrON0Dc:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=MBjqqs1S_mU:UV5ysrON0Dc:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/MBjqqs1S_mU" height="1" width="1"/>Peoria offering $1.2M in seed funding for biotech startups<img src='http://assets.bizjournals.com/phoenix/blog/business/Guerra_MaryAnn*100.JPG?v=1'>MaryAnn Guerra, the CEO of BioAccel, announced Thursday at the Arizona BioIndustry Association?s Expo that applications are now being accepted for $1.2 million in seed funding for biotech startups.
Companies and entrepreneurs selected will be eligible for free or reduced lab and office space at Bioinspire, an incubator at 13660 N. 94th Drive in Peoria. The incubator is a partnership between BioAccel, The Plaza Cos. and the city of Peoria. The money is coming from the city?s budget.
Each company...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=5QVQT6VBY-8:BkneIUVTZ_g:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=5QVQT6VBY-8:BkneIUVTZ_g:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=5QVQT6VBY-8:BkneIUVTZ_g:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=5QVQT6VBY-8:BkneIUVTZ_g:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?i=5QVQT6VBY-8:BkneIUVTZ_g:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_phoenix?a=5QVQT6VBY-8:BkneIUVTZ_g:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_phoenix?d=qj6IDK7rITs" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/bizj_phoenix/~4/5QVQT6VBY-8" height="1" width="1"/>
sets you apart from everyone else in your space?" my students usually don't have an answer. And off we go on a discovery mission. Often it takes just one to two coaching sessions for the two of us to discover and develop a powerful USP, even for students transitioning from careers that seem entirely unrelated to the field of business they're working in, or transitioning to. This is one of my favorite moments in coaching, because it's usually an "ah ha" moment for my students. Once they have a well-defined USP, they can suddenly see the power of their own positioning. No longer will they feel insecure when dealing with potential clients, because they can say with confidence, "THIS is why you should hire me above all others!" Your unique selling proposition should become the underlying message throughout all of your marketing materials. Do You Have An Offer? Every direct mail promotion has an offer. That's a fundamental of direct marketing. And you, as a solopreneur, should be using the strongest offer you can come up with. Your offer is the "lead capture mechanism" of your business. If you support your USP in your offer, you strengthen your positioning with "proof." For instance, I trade on a history of higher than average response rates. I support it with my free "Direct Response Scorecard," which lists the results of many of my direct mail and online projects. In a separate document I add even deeper support with Case Studies of many of the "mentions" found in my Scorecard. Whatever you decide to offer potential prospects, make sure it's something they'll want, rather than something you'd like to create. Since few copywriters offer a Direct Response Scorecard, I believe that my offer plays upon a certain level of curiosity. My coaching students offer valuable free information, such as a White Paper or free report. In every case however, their offer supports their USP. By creating an offer that supports your USP, your marketing materials can do most of the selling, allowing you to close the sale with much more speed and confidence. Article Source: http://www.articleblender.com Marketing coach Chris Marlow publishes a free newsletter for freelancers who want to land the high-quality, high-value clients. Sign up at:Copyright 2007 Chris Marlow, all rights reserved
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Facebook shares fall flat on IPO debut
<img src='http://assets.bizjournals.com/sanjose/news/Nasdaq_FacebookIPO*100.jpg?v=1'>Facebook Inc. barely moved the needle on its first day of trading, ending up essentially flat near its IPO price of $38 a share.
The stock jumped 12 percent in the opening minutes of trading on Friday before slipping back from $43 to close to the $38 price IPO investors paid on Thursday.
The Wall Street Journal cited an unnamed source who said that the underwriters on the deal stepped in to prevent it from dropping below the $38 a share price that was set for initial investors on Thursday.
Facebook's...<div class="feedflare">
<a href="http://feeds.bizjournals.com/~ff/bizj_seattle?a=b8VNjlnj-3w:qmNgP9NvtmE:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/bizj_seattle?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_seattle?a=b8VNjlnj-3w:qmNgP9NvtmE:V_sGLiPBpWU"><img src="http://feeds.feedburner.com/~ff/bizj_seattle?i=b8VNjlnj-3w:qmNgP9NvtmE:V_sGLiPBpWU" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_seattle?a=b8VNjlnj-3w:qmNgP9NvtmE:F7zBnMyn0Lo"><img src="http://feeds.feedburner.com/~ff/bizj_seattle?i=b8VNjlnj-3w:qmNgP9NvtmE:F7zBnMyn0Lo" border="0"></img></a> <a href="http://feeds.bizjournals.com/~ff/bizj_seattle?a=b8VNjlnj-3w:qmNgP9NvtmE:qj6IDK7rITs"><img src="http://feeds.feedburner.com/~ff/bizj_seattle?d=qj6IDK7rITs" border="0"></img></a>
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Spangler pleads not guilty in $48M fraud case
<img src='http://assets.bizjournals.com/seattle/blog/spanglerindictmentpic*100.jpg?v=1'>Seattle financial adviser Mark Spangler has pleaded not guilty to federal criminal charges accusing him of defrauding investors of nearly $48 million by secretly diverting their money to startup companies he co-founded.
Spangler, the former head of the National Association of Personal Finance Advisors, founded an investment advisory company called The Spangler Group that he ran from his home in Seattle.
On Thursday, a Seattle grand jury indicted the 57-year-old Spangler on 23 criminal charges,...<div class="feedflare">
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Expect more debate between A320neo and 737 Max as Boeing tries to catch up to Airbus in orders
<img src='http://assets.bizjournals.com/seattle/news/737%20MAX-8*100.jpg?v=1'>Expect to see a brass-knuckle battle for orders in coming months as Boeing and Airbus vie for market share in the all-important narrow body jet market.
Here in Boeing country, people may take comfort in Boeing claims that the 737 Max will be more fuel efficient than the competing Airbus A320neo.
But the bottom line is aircraft sold, and at this moment, Boeing is still playing catch-up.
The tightness of the race is indicated by Boeing's announcement Thursday that it plans to increase the fan size...<div class="feedflare">
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Judge: Mastro creditor Hazelrigg must redo bankruptcy papers
U.S. Bankruptcy Court Judge Timothy Dore ruled against Bellevue businessman Tom Hazelrigg III Friday morning, saying Hazelrigg could not refuse to answer questions about his finances in his involuntary bankruptcy by making a blanket assertion of his Fifth Amendment privilege against self-incrimination.
Hazelrigg had turned in largely blank bankruptcy schedules earlier with a notation that he was asserting his Fifth Amendment right.
?It?s hard to imagine some of these questions are protected...<div class="feedflare">
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ITC sides with Microsoft in Motorola patent infringement case
Motorola will have to modify its Android smartphones or pay Microsoft a licensing fee if it wants to continue selling them in the United States.
After postponing its decision several times, the U.S. International Trade Commission ruled Friday that Motorola?s Android phones violate a Microsoft patent, and ordered an import ban for the offending devices.
?Microsoft sued Motorola in the ITC only after Motorola chose to refuse Microsoft?s efforts to renew a patent license for well over a year,?...<div class="feedflare">
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For tech companies, patents can be cash cows, huge legal expense
<img src='http://assets.bizjournals.com/seattle/news/Patent_law_gavel*100.jpg?v=1'>While most people?s eyes glaze over when you mention patents and intellectual property law, they can have a significant impact on a company?s bottom line ? both in revenues and legal fees.
Microsoft, to name one Puget Sound-area company, is involved in more than 60 patent infringement lawsuits, according to recent Securities and Exchange Commission filings.
While the company wouldn?t tell me how much it spends on legal fees, a survey published by the American Intellectual Property Law Association...<div class="feedflare">
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5 warning signs that time to invest in Facebook is over
<img src='http://assets.bizjournals.com/jacksonville/facebook%20stock%20mockup*100.jpg?v=1'>Facebook Inc.?s performance as a public company wasn?t exactly a showstopper. The stock jumped 12 percent in the opening minutes of trading on Friday before slipping back close to the $38 price IPO investors paid on Thursday, despite reported efforts by underwriters to prop it up.
This raises some interesting points that skeptics have been shouting about for months. Just how great of a buy is Facebook stock? What is its long-term sustainability?
With the help of PrivCo, we?ve put together...<div class="feedflare">
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Facebook jumps 12% on IPO debut, then slips
<img src='http://assets.bizjournals.com/sanjose/news/Facebook_OpeningBell*100.jpg?v=1'>Now it is Nasdaq investors' turn to weigh in on what Facebook Inc. stock is worth.
The stock (NASDAQ:FB) jumped 12 percent in the opening minutes of trading on Friday before slipping back from $43 to close to the $38 price IPO investors paid on Thursday. It rebounded to more than $41 after that.
The Wall Street Journal cited an unnamed source who said that the underwriters on the deal stepped in to prevent it from dropping below the $38 a share price that was set for initial investors on Thursday.
The...<div class="feedflare">
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12th Avenue Iron: Modern day blacksmiths (slide show)
<img src='http://assets.bizjournals.com/seattle/news/GYB-12th-Ave-Iron-01-Mark-Christiansen-Stephen-Marks-for-WEB*100.jpg?v=1'>Turning a metal rod into something useful and beautiful still takes heat and muscle; the rhythmic clang of metal striking metal still rings through the smithy ? even though the blacksmith?s hammer and anvil have been replaced by a large, foot-operated machine.
But instead of swords and horseshoes, 12th Avenue Iron on Seattle's Capitol Hill makes custom gates, staircase railings and other furnishings for high-end homes and businesses.
For more on these modern day blacksmiths, see Jeanne Lang...<div class="feedflare">
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Foreclosures fall in Washington state, West
A new report says foreclosures are declining nationally, particularly in the West.
According to RealtyTrac, a California-based foreclosure listing service, foreclosure filings nationwide in April hit their lowest monthly total since July 2007, and foreclosure activity declined sharply in several Western states.
Foreclosure activity nationwide was down 14 percent in April from April of 2011, with one in every 698 U.S. residences having a foreclosure filing during the month.
Washington state's foreclosure...<div class="feedflare">
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