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How To Promote Your Coaching Business Online
By Biana Babinsky
Many of my coaching clients are coaches themselves, and quite a few of them have asked me how to promote their coaching business online. Here is some of the information I have shared with them. Use these tips and ideas to promote your own coaching practice online, get more clients and make more money:
- Have a Professional Web Site. In order to attract online clients, you need to present a very professional image online. People who find your web site will equate the professional look and feel of the web site to your own professionalism, since the web site is the only piece of information they have to evaluate your business.
The web site should have professional look and feel and have information about your business, as well as your products and services. There should be a way for customers to contact you, as well as subscribe to your newsletter.
- Explain What You Do on Your Web Site. Not everyone knows what a coach is, so in addition to calling yourself a coach, make sure you explain what a coach does. For example, if you are a dating coach, explain that you help men and women find that one perfect person.
If you are a career coach, tell your web site visitors that you help them figure out the perfect career, and then you help them find a job that reflects their career choice. And if you are a business coach, tell them how you can help their business succeed.
- Publish a Newsletter. Not everyone who comes to your web site
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will immediately become a coaching client. Not everyone who comes to your web site will buy your products immediately. You need means to keep in touch with people who come to your web site, but are not ready to hire you or purchase your products. A newsletter is a great tool to keep in touch with your web site visitors, share information with them and educate them about your products and services. Make sure that you have a newsletter subscribe form on every page of your web site, and that you offer a compelling reason for your web site visitors to subscribe to it. - Optimize Your Web Site for Search Engines. Search engine optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them. - Publish Your Articles Online. Publishing articles is a great way to show off your coaching expertise, as well to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site. Use the five techniques we outline above to drive targeted clients to your coaching practice. Effective promotion of your coaching practice online will make a difference between your coaching web site sitting idly and a coaching web site that drives leads and clients for your business every single day. Biana Babinsky is the online business consultant, expert and author who teaches coaches how to get better known online, get more clients and make more money. Get her free special report, "Top 5 Ways to Increase your Online Sales" at www.avocadoconsulting.com/free_newsletter.html
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Discover The Secrets To Starting Your Own Successful Virtual Assistant Business
By Alex Greer
Are you fed up with working 9-to-5? Bored of doing the same jobs every day? Not enough quality time with your family? There is a better way – it’s called being a virtual assistant.As a Read more...
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Five Tips For Staying Positive
By Bob Corcoran
"No pessimist ever discovered the secret of the stars, or sailed to an uncharted land, or opened a new doorway for the human spirit." Helen KellerChances are good that if you're reading this Read more...
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The Power Of Youth Basketball Coaching - A Personal Review.
By Mike F. Prince
If you really want to make a difference in the lives of youngsters, one must try coaching youth basketball. Well I gave it a shot, and boy am I excited about the whole thing. There are several places Read more...
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Young Soccer Players And The Stages Of Learning
By Neil Stafford
When a new skill is learned there are three stages of the development, the mental, practice and automatic stage.Throughout these three stages your input into the learning cycle will differ Read more...
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Glendale looks to avoid Cardinals parking lawsuit
The Glendale City Council will vote on a plan Tuesday to solve a parking dispute with the Arizona Cardinals and avoid a $67 million lawsuit threatened by the National Football League team.
The Glendale council will vote on a plan to lease just under 10 acres of land from the Arizona Department of Transportation and the Loop 101 and Glendale Avenue. The city would lease the land for $9,000 a year. The land will yield 1,000 parking spots.
The city also wants to pay Westgate City Center owners iStar...<div class="feedflare">
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AZTechBeat starts coverage for Arizona software industry
<img src='http://assets.bizjournals.com/phoenix/print-edition/Shojaee_Hamid*100.JPG?v=1'>Hamid Shojaee is adding publisher to a bio that includes tech entrepreneur, software CEO and incubator developer.
Shojaee, CEO of Axosoft in Scottsdale, launched his latest creation, AZTechBeat.com, earlier this week as a way to provide more in-depth coverage of the state?s software and technology industry than what currently exists.
It?s not just the coverage that is lacking, but an overall sense that software isn?t a viable industry in Arizona, despite numerous startups, Shojaee said.
?Facebook...<div class="feedflare">
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Hostess Brands bankruptcy could mean 130 Arizona job cuts
<img src='http://assets.bizjournals.com/kansascity/news/HostessTwinkies*100.jpg?v=1'>If Hostess Brands Inc. ? the maker of Twinkies, Wonder bread and Ding Dongs ? can?t solve its financial trouble via Chapter 11 bankruptcy, the company could liquidate.
That would result in 130 job cuts in Arizona and Hostess closing 16 locations statewide.
The company has already reported the possible cuts and closures to the state of Arizona. Five locations in the Phoenix area would be impacted.
Hostess is trying to reorganize and work out debt and financial troubles via bankruptcy proceedings,...<div class="feedflare">
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A rundown of the AZBio Expo from A to Z
<img src='http://assets.bizjournals.com/phoenix/news/azbio%201%20Barb%20breakfast*100.jpg?v=1'>More than 250 people attended the Arizona BioIndustry Association?s Expo on May 17, providing a wealth of panel discussions and networking opportunities.
Click the image to the right for a slide show and rundown of activities at the conference.
At the event, BioAccel CEO MaryAnn Guerra announced that biotech startups can apply for up to $300,000 in seed funding and have an opportunity to take free space at the Bioinspire incubator in Peoria.
?This level of investment is a game changer for...<div class="feedflare">
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Whisenhunt among Top 10 highest paid coaches in pro sports
<img src='http://assets.bizjournals.com/phoenix/news/andy%20reid*100.jpg?v=1'>Arizona Cardinals coach Ken Whisenhunt ranks as the eighth highest paid coach in professional sports with a $5.75 million per season salary.
That is according to Forbes magazine?s list of the Top 10 highest paid coaches in North American professional sports.
Whisenhunt ties for 8th place with Pittsburgh Steelers coach Mike Tomlin. Whisenhunt, 50, has a 43-41 record with the Cardinals over five seasons.
Click the image to the right to see the Top 10 and how much each coach makes.<div class="feedflare">
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Ken Bennett comments stir up Obama 'birther' buzz
<img src='http://assets.bizjournals.com/phoenix/blog/business/ken%20bennett*100.png?v=1'>Arizona Secretary of State Ken Bennett is generating plenty of national political buzz today for telling KFYI-AM 550 this morning he could keep President Barack Obama off the November ballot unless he receives some more information from the state of Hawaii confirming the president?s birthplace.
Bennett?s comments come after a report from Breitbart.com that old Obama literary biographies said he was born in Kenya. A literary agent is now saying that Kenyan birth entry was a mistake.
Still, Obama?s...<div class="feedflare">
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Wave of NFL concussion lawsuits could flow down to teams, doctors, other sports
<img src='http://assets.bizjournals.com/phoenix/news/Leach,-Travis*100.jpg?v=1'>The wave of concussion-related lawsuits against the National Football League could reverberate down to individual teams, their executives, coaches and team doctors. Attorneys also warn there also could be similar suits filed against college and even high school football programs as well as other sports like hockey and lacrosse.
Most of the current cases have been brought by former players against the NFL, a $9 billion a year business and potential cash cow for plaintiffs and their attorneys. Travis...<div class="feedflare">
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BBB announces Arizona Ethics Award winners
The Better Business Bureau of Central, Northern and Western Arizona has named five Arizona winners of its 11th annual Business Ethics Awards.
The winners were announced May 17. They were:
Convertabath Inc. of TempeIntegrity Tree Service Inc. of ScottsdaleArizona Fire and Water Restoration Inc. of PhoenixSchumacher European Ltd. of ScottsdaleBlackstone Security Services Inc. of Phoenix
?The companies selected not only practice ethical behavior within their organization, they also serve as advocates...<div class="feedflare">
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Fuego CityScape set for downtown Phoenix debut
<img src='http://assets.bizjournals.com/phoenix/blog/prime_cuts/Moloznik_Jeff*100.png?v=1'>The Fuego Restaurant Group will open its fourth Phoenix-area location this summer with Fuego CityScape in downtown Phoenix.
The restaurant, which will serve modern Mexican cuisine, is set to open the first week of June at the downtown mixed-use development.
?The atmosphere will be intimate, romantic and elegant,? said owner Jeff Ward.
Other local Fuego brands include Fuego Bistro, Fuego Tacos and Fuego Cantina.
Ward opened Fuego Bistro, his original restaurant, in 2006, right as the recession...<div class="feedflare">
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Peoria offering $1.2M in seed funding for biotech startups
<img src='http://assets.bizjournals.com/phoenix/blog/business/Guerra_MaryAnn*100.JPG?v=1'>MaryAnn Guerra, the CEO of BioAccel, announced Thursday at the Arizona BioIndustry Association?s Expo that applications are now being accepted for $1.2 million in seed funding for biotech startups.
Companies and entrepreneurs selected will be eligible for free or reduced lab and office space at Bioinspire, an incubator at 13660 N. 94th Drive in Peoria. The incubator is a partnership between BioAccel, The Plaza Cos. and the city of Peoria. The money is coming from the city?s budget.
Each company...<div class="feedflare">
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The price of a whistleblower
As German authorities contemplate paying for data stolen from a Swiss bank, the industry is rethinking its security strategies
Business diary: Sophia Harris
Founder of the Solomon Harris law firm in the Cayman Islands says it was fortunate that it could not afford a big, flash opening
The public image: Bank of Scotland
A homely campaign seeks to re-establish the troubled lender's appeal
The woman helping to build the new China
The head of Soho China, one of the country's biggest property groups, insists that changes in government policy are the most important factor in determining the business's strategy
The careerist: Attracting headhunters
'If you associate yourself with the best it rubs off'
The job: Embalmer
'In two weeks you know whether or not you can do it'
Ports think outside the container
Owners and operators of shipping terminals are responding to environmental concerns. AP Moller Maersk's facility in Maasvlakte has cut its carbon emissions by 45% a year
Billionaire battle of the seas
As the America's Cup kicks off, Sir Keith Mills, founder of Airmiles and the Nectar card, tries to mediate between the warring teams fighting over one of sport's biggest businesses
20 questions: Jon Moulton
An insight into the maverick of the private equity industry
The call of the Russian investor
In a country where natural resources are the biggest lure and Silicon Valley-style venture capitalists are rare, a few investors are funding opportunities in the technology sector
Ambassador of cheese
Glyn Woolley has taken an imaginative approach to building his company, a leading exporter of British artisinal cheeses that is credited with helping to change perceptions of the country's produce
A matter of interpretation
For companies that do business in international markets, employing the right translator can be the difference between winning or losing a big contract
An inside job?
Research shows that someone from outside the group must be twice as strong to get the job, and yet Morrison's and ITV have both brought in outsiders
When the train takes the strain
Airport security and the environment are two reasons to go by rail
Business diary: Neil Jones
Interead founder says 2010 is year of the e-reader
The public image: Alfa Romeo
Textbook example of how to maintain aspirational brand values when making deep price cuts
Real people value
Jim Goodnight, head of SAS, the world's biggest privately held software group, ignores hierarchy and talks to as many employees as he can
The careerist: Socialising with colleagues
'Don't try too hard to impress and don't get too drunk'
The job: Fraud accountant
'A reputation for indiscretion can haunt you'
20 questions: Michael Morley
Coutts chief says wealth managers improve with age
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