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How To Give A Talk To Market Your Business
By Coach Schrift
Publishing Guidelines: You are welcome to publish this
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of charge, as long as you include my full signature file
for ezines, and my Web site address(http://www.schrift.com)
in hyperlink for other sites. Please send a courtesy link
or email where you publish to sandra@schrift.com Thank you.
___________________________________________________________
TITLE: How to Give a Talk to Market Your Business
AUTHOR: Sandra Schrift
CONTACT: sandra@schrift.com
COPYRIGHT: ©2005 by Sandra Schrift. All rights reserved
Format: 60 Characters per line
Article URL:
http://www.schrift.com/article_information_process.htm
___________________________________________________________
How to Give a Talk to Market Your Business
One of the best ways to extend your services is to secure
coaching contracts after a speech. When you speak, the
audience only gets you for an hour. If they really want to
learn what you shared with them, coaching is the benefit you
provide. Use your speech to inspire them to learn more. Then
let them know you can coach them, as individuals and groups,
to actually “be” more.
When you have an opportunity to speak to a group for free or
for a fee, they are not buying your speech . . . they are
buying your solution that will fix their problem. Be
coach-like in your presentation and demonstrate what it
would be like to work with you as their coach.
You aren’t talking about coaching. You are there to
demonstrate coaching. Think of yourself as an expert who is
addressing the audience’s challenge and is providing “how
to’s” to solve their problem. Here is what some of my
clients speak on: direct mail marketing, security issues in
the workplace, how to lobby the government for your special
interest,
Our articles continue...
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New and prospective members of TNT should attend to celebrate the start of the training season with...(PRWeb May 16, 2012) Read the full story at http://www.prweb.com/releases/leukemia/san_francisco/prweb9517507.htm ]]>New Free Videos Teach Women How to Get ?Unstuck? and Design Their... 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Spilling her metabolism stoking secrets, Jennifer Nicole Lee releases her much anticipated third book, "The Fun Fit Foodie" Cookbook. Known as JNL by her global "foodies" and...(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9507789.htm ]]>High Performance Academy New Bonuses Plus Webinar Announced as Brendon... High Performance Academy Master's course and coaching program by Brendon Burchard has just upped the bonus package to $15,000 of training according to reviews on BarryRealMarketing.com as the...(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/high-performance-academy/brendon-burchard-bonus/prweb9508541.htm ]]>High Performance Academy Bonus Apple Macbook Announced For Brendon... 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This culmination of 20+...(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/PersonalTrainerMarketing/0515/prweb9462104.htm ]]>Dating Expert: Flirting Tips for Guys Revealed The secret to successfully flirting with women ? whether it is a stranger in a bar or a longtime girlfriend ? involves being an alpha male at all times, says Dating Expert Carlos Xuma in his new...(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9487829.htm ]]>Global Premier Soccer Announces Partnership with Korrio GPS Families Provided Superior Online Youth Sports Automation Platform(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9495756.htm ]]>Talentry: A New Word and New Approach for Recognizing Talent in... Bestselling author, Charlene Costanzo, offers three ways to discover more talent in your child and you. According to Costanzo, an expanded view of talent can lead to greater self worth, improve...(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9499474.htm ]]>Dan Orner Kicking and Punting Will Kick off Their 2012 National Camp... Dan Orner Kicking and Punting will kick off their 2012 National Camp Series (NCS) season in Charlotte, NC, with a kicking evaluation event on May 19, 2012 according to kicking coach Dan Orner.(PRWeb May 15, 2012) Read the full story at http://www.prweb.com/releases/2012/5/prweb9508617.htm ]]>Premier Fitness Solutions, Which Has A Strong Presence In Algonquin,... 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ethics in the workplace, follow your dreams, financial planning, a doctor and lawyer who want to speak about what is wrong with our healthcare system and how we can change that. Begin each talk by asking yourself 3 questions. 1. What action do I want my audience to take after my speech? 2. What do they need to know to do this (content)? 3. What do they need to feel to do this (emotions)? Remember, you will get hired as a coach for the power of your content, and get paid (or referrals) for your delivery! To persuade an audience, we must get in touch with their feelings, and reveal that our own feelings are in harmony with theirs. When we can do that emotionally, and truthfully, we will have won their trust . . . and will get repeat business, referrals to new clients, and requests for coaching. Remember to use stories about your clients so you can subtly remind your audience that you are a coach, and your clients are achieving what the audience would like to achieve. In addition to platform speaking, you can also be a guest teleclass speaker, conduct your own teleclasses, provide a radio interview, start your own virtual university ( I did in 1998 – Speakers University – which I still operate today) Here are some of the hot topics: 1.Knowledge Management 2.Filling Multiple Roles in the workplace 3.Creating Change skill sets 4.Ethics in the workplace 5.Time/task management 6.Stress Management 7.Increasing worker/employee productivity 8.Blending people and organizations 9.Teamwork 10.Creativity 11.Leading, managing and surviving change 12.Diversity 13.Strategic Planning 14.Humor (as a stress handling technique) 15.Negotiations techniques 16.Handling difficult people 17.Conflict resolution 18.Communication Skills 19.Motivation 20.How to achieve Balance in your life 21.Health and Wellness (to do’s) 22.Programs specific to women’s issues and family issues. ©2005 Sandra Schrift sandra@schrift.com www.schrift.com Get more tips from http://www.schrift.com/blog/ ___________________________________________________________ Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. Join my free bi-weekly Monday Morning Mindfulness ezine Free Signup Bonus "How to Get your Speaking to the Next Level" (a 10 page e-book) http://www.schrift.com/monday.htm www.schrift.com
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The price of a whistleblower
As German authorities contemplate paying for data stolen from a Swiss bank, the industry is rethinking its security strategies
Business diary: Sophia Harris
Founder of the Solomon Harris law firm in the Cayman Islands says it was fortunate that it could not afford a big, flash opening
The public image: Bank of Scotland
A homely campaign seeks to re-establish the troubled lender's appeal
The woman helping to build the new China
The head of Soho China, one of the country's biggest property groups, insists that changes in government policy are the most important factor in determining the business's strategy
The careerist: Attracting headhunters
'If you associate yourself with the best it rubs off'
The job: Embalmer
'In two weeks you know whether or not you can do it'
Ports think outside the container
Owners and operators of shipping terminals are responding to environmental concerns. AP Moller Maersk's facility in Maasvlakte has cut its carbon emissions by 45% a year
Billionaire battle of the seas
As the America's Cup kicks off, Sir Keith Mills, founder of Airmiles and the Nectar card, tries to mediate between the warring teams fighting over one of sport's biggest businesses
20 questions: Jon Moulton
An insight into the maverick of the private equity industry
The call of the Russian investor
In a country where natural resources are the biggest lure and Silicon Valley-style venture capitalists are rare, a few investors are funding opportunities in the technology sector
Ambassador of cheese
Glyn Woolley has taken an imaginative approach to building his company, a leading exporter of British artisinal cheeses that is credited with helping to change perceptions of the country's produce
A matter of interpretation
For companies that do business in international markets, employing the right translator can be the difference between winning or losing a big contract
An inside job?
Research shows that someone from outside the group must be twice as strong to get the job, and yet Morrison's and ITV have both brought in outsiders
When the train takes the strain
Airport security and the environment are two reasons to go by rail
Business diary: Neil Jones
Interead founder says 2010 is year of the e-reader
The public image: Alfa Romeo
Textbook example of how to maintain aspirational brand values when making deep price cuts
Real people value
Jim Goodnight, head of SAS, the world's biggest privately held software group, ignores hierarchy and talks to as many employees as he can
The careerist: Socialising with colleagues
'Don't try too hard to impress and don't get too drunk'
The job: Fraud accountant
'A reputation for indiscretion can haunt you'
20 questions: Michael Morley
Coutts chief says wealth managers improve with age
Glendale looks to avoid Cardinals parking lawsuit
The Glendale City Council will vote on a plan Tuesday to solve a parking dispute with the Arizona Cardinals and avoid a $67 million lawsuit threatened by the National Football League team.
The Glendale council will vote on a plan to lease just under 10 acres of land from the Arizona Department of Transportation and the Loop 101 and Glendale Avenue. The city would lease the land for $9,000 a year. The land will yield 1,000 parking spots.
The city also wants to pay Westgate City Center owners iStar...<div class="feedflare">
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AZTechBeat starts coverage for Arizona software industry
<img src='http://assets.bizjournals.com/phoenix/print-edition/Shojaee_Hamid*100.JPG?v=1'>Hamid Shojaee is adding publisher to a bio that includes tech entrepreneur, software CEO and incubator developer.
Shojaee, CEO of Axosoft in Scottsdale, launched his latest creation, AZTechBeat.com, earlier this week as a way to provide more in-depth coverage of the state?s software and technology industry than what currently exists.
It?s not just the coverage that is lacking, but an overall sense that software isn?t a viable industry in Arizona, despite numerous startups, Shojaee said.
?Facebook...<div class="feedflare">
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Hostess Brands bankruptcy could mean 130 Arizona job cuts
<img src='http://assets.bizjournals.com/kansascity/news/HostessTwinkies*100.jpg?v=1'>If Hostess Brands Inc. ? the maker of Twinkies, Wonder bread and Ding Dongs ? can?t solve its financial trouble via Chapter 11 bankruptcy, the company could liquidate.
That would result in 130 job cuts in Arizona and Hostess closing 16 locations statewide.
The company has already reported the possible cuts and closures to the state of Arizona. Five locations in the Phoenix area would be impacted.
Hostess is trying to reorganize and work out debt and financial troubles via bankruptcy proceedings,...<div class="feedflare">
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A rundown of the AZBio Expo from A to Z
<img src='http://assets.bizjournals.com/phoenix/news/azbio%201%20Barb%20breakfast*100.jpg?v=1'>More than 250 people attended the Arizona BioIndustry Association?s Expo on May 17, providing a wealth of panel discussions and networking opportunities.
Click the image to the right for a slide show and rundown of activities at the conference.
At the event, BioAccel CEO MaryAnn Guerra announced that biotech startups can apply for up to $300,000 in seed funding and have an opportunity to take free space at the Bioinspire incubator in Peoria.
?This level of investment is a game changer for...<div class="feedflare">
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Whisenhunt among Top 10 highest paid coaches in pro sports
<img src='http://assets.bizjournals.com/phoenix/news/andy%20reid*100.jpg?v=1'>Arizona Cardinals coach Ken Whisenhunt ranks as the eighth highest paid coach in professional sports with a $5.75 million per season salary.
That is according to Forbes magazine?s list of the Top 10 highest paid coaches in North American professional sports.
Whisenhunt ties for 8th place with Pittsburgh Steelers coach Mike Tomlin. Whisenhunt, 50, has a 43-41 record with the Cardinals over five seasons.
Click the image to the right to see the Top 10 and how much each coach makes.<div class="feedflare">
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Ken Bennett comments stir up Obama 'birther' buzz
<img src='http://assets.bizjournals.com/phoenix/blog/business/ken%20bennett*100.png?v=1'>Arizona Secretary of State Ken Bennett is generating plenty of national political buzz today for telling KFYI-AM 550 this morning he could keep President Barack Obama off the November ballot unless he receives some more information from the state of Hawaii confirming the president?s birthplace.
Bennett?s comments come after a report from Breitbart.com that old Obama literary biographies said he was born in Kenya. A literary agent is now saying that Kenyan birth entry was a mistake.
Still, Obama?s...<div class="feedflare">
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Wave of NFL concussion lawsuits could flow down to teams, doctors, other sports
<img src='http://assets.bizjournals.com/phoenix/news/Leach,-Travis*100.jpg?v=1'>The wave of concussion-related lawsuits against the National Football League could reverberate down to individual teams, their executives, coaches and team doctors. Attorneys also warn there also could be similar suits filed against college and even high school football programs as well as other sports like hockey and lacrosse.
Most of the current cases have been brought by former players against the NFL, a $9 billion a year business and potential cash cow for plaintiffs and their attorneys. Travis...<div class="feedflare">
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BBB announces Arizona Ethics Award winners
The Better Business Bureau of Central, Northern and Western Arizona has named five Arizona winners of its 11th annual Business Ethics Awards.
The winners were announced May 17. They were:
Convertabath Inc. of TempeIntegrity Tree Service Inc. of ScottsdaleArizona Fire and Water Restoration Inc. of PhoenixSchumacher European Ltd. of ScottsdaleBlackstone Security Services Inc. of Phoenix
?The companies selected not only practice ethical behavior within their organization, they also serve as advocates...<div class="feedflare">
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Fuego CityScape set for downtown Phoenix debut
<img src='http://assets.bizjournals.com/phoenix/blog/prime_cuts/Moloznik_Jeff*100.png?v=1'>The Fuego Restaurant Group will open its fourth Phoenix-area location this summer with Fuego CityScape in downtown Phoenix.
The restaurant, which will serve modern Mexican cuisine, is set to open the first week of June at the downtown mixed-use development.
?The atmosphere will be intimate, romantic and elegant,? said owner Jeff Ward.
Other local Fuego brands include Fuego Bistro, Fuego Tacos and Fuego Cantina.
Ward opened Fuego Bistro, his original restaurant, in 2006, right as the recession...<div class="feedflare">
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Peoria offering $1.2M in seed funding for biotech startups
<img src='http://assets.bizjournals.com/phoenix/blog/business/Guerra_MaryAnn*100.JPG?v=1'>MaryAnn Guerra, the CEO of BioAccel, announced Thursday at the Arizona BioIndustry Association?s Expo that applications are now being accepted for $1.2 million in seed funding for biotech startups.
Companies and entrepreneurs selected will be eligible for free or reduced lab and office space at Bioinspire, an incubator at 13660 N. 94th Drive in Peoria. The incubator is a partnership between BioAccel, The Plaza Cos. and the city of Peoria. The money is coming from the city?s budget.
Each company...<div class="feedflare">
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