Can An Articles Marketing Strategy Help You Grow Your Business?
How to Create an Effective Articles Marketing Strategy
Before attempting to tell you, based on my experience, how to develop an effective articles marketing strategy – let me try to illustrate why it is important that you do so.
Articles in the newspaper, magazines, and professional journals have always been the most effective way of showing our audience that our insights have value.
For college professors the expression “publish or perish” meant literally that, if you could not get your work published by a reputable academic publication, it was unlikely that you would be taken sufficiently seriously by your peers – putting a very real ceiling on your career growth.
In 1483 Martin Luther used his writing to start a revolution in faith that spread around the world. Others before and since have used the power of the written word to promote themselves, their opinions, and their uniqueness in their marketplace.
