Some things, no matter how much we want them to happen - are just not possible. Let's face it, if I could get on Oprah everything would be different.
The results I want to achieve - no matter what they are, would be within my grasp if only I could get on Oprah, or ESPN, or on the cover of the Wall Street Journal.
But while anything is possible, planning my company's future around one of those possibilities is a waste of time. In fact it is more than a waste of time - it is a waste of my future, because the odds are just too great.
If there is one extraordinary benefit of small business coaches it is helping us come to grips with those things that are just not possible for us to achieve - so we can stop kidding ourselves, forget investing in ideas that will not come true, and focus of what is possible for us to achieve.
Business owners who do not consistently focus on what's possible to achieve will fail every time. There are no special situations and you are not exempt from this reality.