When Marketing Professional Services…
When Marketing Professional Services – Don’t Try to be All Things to All People
As a professional solution provider do you try to “specialize” in everything? Or do you specialize with every person in your niche, providing the services each of them require?
Savvy professionals have several bios or web sites, not linked together – one they use for speaking for instance, those they use when they are emailing to a specific category prospects. They know that they can’t be all things to all people but they can be different things to different people.
If you are a professional working with businesses here are three things I hope you’ll do.
First – read the entire blog post by clicking this link.
Second – leave your thoughts and comments on the article itself – or right here on the Effectiveness Strategies web site.
Third – join the directory of professionals serving business owners – the link is above.
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