Finding your niche could not be more straightforward. You just choose who you want to serve and then do it. The actual reason, from my experience, that people can’t seem to find their niche – is their inability to describe what makes them and their offerings unique, desirable, and beneficial to their target audience.
The essence [...]
This is not rocket science. To market more of what we have to offer we must get in front of the right people. We must connect with those people who are looking for the solutions we provide, who are ready to buy those services, have the money – and are willing to buy them from [...]
Naturally, if you are trying to make a living selling your services, there are numerous roadblocks to your success. That has always been true and it always will be. Having a Twitter account and a zillion followers won’t keep you from failing. And being there on the cutting edge marketing yourself via facebook.com won’t either.
If [...]
It is more true today than ever before, if you expect to succeed as a small business coach, you first have to last. In other words you have to stay in business, without going broke, long enough – a little longer than other brand new small business coaches so that you are the only person [...]
Several years ago I met a guy who had been a well known consultant in the automotive industry. Auto manufacturers in Detroit knew him well. Even though this was long before today’s high security in every workplace you could not just walk in off the street into the Ford research lab.
However there and at the [...]
Do You Want To Be a More Effective Sales Professional, Or Not?